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United Nations
Behavioural Science Group
Environment and Climate
MINUSMA
Behavioral Science for Sustainable Conservation and Climate Action
Behavioural science can encourage more sustainable consumption patterns, motivate efforts to end illegal wildlife trade or reduce overfishing. For example, inspiring climate action is challenging because many changes feel like sacrifices without tangible results. Behavioural science can make it easier for people to understand the impact of their actions, offer practical alternatives and promote goal setting and pledges to carry out a behaviour.
Related Project
UN Impact
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