Behavioural Science Application in the UN

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Behavioural science is being applied across diverse areas of the UN

01 Health

Behavioral science aids health by improving nutrition, medication adherence, and vaccination, making the latter more convenient and influential through social norms and trusted messengers.

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02 Gender

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Behavioral science advances gender issues by addressing social norms, workplace inequalities, and intimate partner violence. Understanding bystander barriers enables more effective interventions.

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03 Finances and Savings

Behavioral science aids in financial decision-making by understanding biases and emotions, guiding interventions for responsible spending, saving, and investment, enhancing economic stability and personal finance.

04 Management and Administration

In management, behavioral science enhances workplace efficiency by understanding employee behavior, boosting motivation and productivity, reducing stress, and improving decision-making.

05 Youth and Education

In education, behavioral science aids in creating strategies to boost student engagement and well-being, focusing on motivation, learning biases, and social influences to enhance educational policies and tools.

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06 Environment and Climate

Behavioral science drives sustainable consumption, combats illegal wildlife trade, and curbs overfishing. It clarifies the impact of actions, provides practical alternatives, and fosters goal setting and pledges for effective climate action.

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07 Preventing Violent Extremism

Behavioral science guides UN peacemakers in countering extremism, with potential for enhanced impact through dedicated adherence to its principles and rigorous methods

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Projects Highlight

Check out the complete searchable database of UN behavioural science projects

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* An UN BeSci database will be available shortly.

UNOCT

“Going to Extremes” – Podcast by the UNOCT International Hub on Behavioural Insights to Counter Terrorism.

August 2023

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IFAD

Behavioral Science Interventions within the Development and Environmental Fields in Developing Countries: An Evidence Gap Map.

February 2023

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The UN Behavioural Science Group connects colleagues from across the UN and beyond. We welcome non-UN members in an observer role. (Observers include individuals from academia, governments, international organisations, civil society, the private sector and many other areas).

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